Lauren Roberts


Lauren Roberts  |  cfm Distributors  |  Kansas City, MO

Lauren Roberts joined the HVAC/R industry and cfm Distributors, Inc. in 2004 working full-time for cfm during the day and attending school full-time on nights and weekends. In 2008, Lauren graduated with a B. S. of Business Administration from the University of Missouri-Kansas City.

Throughout her career, Lauren has helped develop cfm’s marketing plan by taking the marketing and advertising burden off of cfm’s dealer base. Most notably, she spearheaded the development cfm’s mobile app and led the team in creating cfm’s e-commerce platform. In 2012, Lauren became Vice President of Marketing and Customer Experience. In 2017, she was named Executive Vice President and held that position for a year prior to becoming cfm’s President and CEO in January 2018.

cfm Distributors, Inc. is a 100% employee-owned HVAC/R distributor headquartered in Kansas City, MO, with 75 employees throughout six locations in Kansas, Missouri, Nebraska and Iowa.

Lauren is a past Chair of HARDI’s Marketing committee and a past member of the HARDI Emerging Leaders task force. Lauren currently serves on the HARDI Board of Directors, is the Vice President of Women in HVAC/R, the distributor chair of the York Distributor Advisory Council, serves on the HARDI Charitable Works and HR councils, and serves on several KC-area industrial and non-profit boards. Outside of cfm, Lauren is passionate about giving back to her community and the HVAC/R industry and enjoys working toward the betterment of the industry as a whole. Lauren enjoys spending time with her husband, Greg, family and friends, traveling, cooking, reading, and playing golf.