Lauren Roberts


Lauren Roberts, cfm Distributors, Kansas City, MO

Lauren Roberts joined the HVAC/R industry and cfm Distributors, Inc. in 2004. Lauren worked full-time for cfm during the day and went to school full-time on nights and weekends. She started at cfm with a brief stint in the accounting department before joining the marketing department as a marketing assistant. Lauren graduated with a B. S. of Business Administration from the University of Missouri-Kansas City in 2008. Over the years, Lauren helped grow and develop cfm’s marketing offering to take the marketing and advertising burden off of cfm’s dealer base. During that time, she spearheaded a project to develop cfm’s mobile app and lead the team who developed cfm’s current e-commerce platform. In 2012, Lauren became Vice President of Marketing and Customer Experience. In 2017, she became Executive Vice President and held that position for a year prior to becoming cfm’s President and CEO in January 2018. cfm Distributors, Inc. is a 100% employee-owned HVAC/R distributor headquartered in Kansas City, MO with six locations throughout Kansas, Missouri, Nebraska and Iowa and has 75 employees. Outside of cfm, Lauren is passionate about giving back to the local community and the HVAC/R industry and enjoys working toward the betterment of the industry as a whole. Lauren is the past Chair of HARDI’s Marketing committee and was a past member of the HARDI Emerging Leaders task force, which helped develop their Emerging Leaders program. Lauren currently serves as a member of HARDI’s Board of Directors, is the Vice President of Women in HVAC/R, is the distributor chair of the York Distributor Advisory Council, serves on the HARDI Charitable Works and HR councils and serves on several KC area industrial and non-profit boards. Outside of work, Lauren enjoys spending time with her husband Greg, family and friends, traveling, cooking, reading and playing golf.